Privacy Policy

Introduction

Key Smile Orthodontics ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact our practice.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

Company Information

Key Smile Orthodontics
220 Madison Ave, Suite A
New York, NY 10016
Phone: (212) 308-1004
Email: [email protected]

Information We Collect

Information You Provide Directly

When you contact us, request an appointment, or submit a form on our website, we may collect:

• Name, date of birth, and age
• Phone number and email address
• Mailing address
• Insurance information
• Health and treatment-related information you voluntarily share
• SMS/text messaging consent status

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• Browser type and version
• Pages visited and time spent on our site
• Referring website addresses
• General geographic location (city/region level)

How We Use Your Information

We use the information we collect to:

• Schedule and confirm appointments
• Communicate with you about your care and treatment
• Send appointment reminders and follow-up messages (with your consent)
• Respond to your inquiries and referral requests
• Process insurance and billing information
• Improve our website and patient experience
• Comply with legal and regulatory obligations

SMS / Text Messaging

If you opt in to receive SMS messages from Key Smile Orthodontics, we may send you text messages regarding:

• Appointment confirmations and reminders
• Treatment updates and follow-up care information
• Office updates and schedule changes

Message frequency varies. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for assistance.

We do not sell, share, rent, or trade your mobile phone number or SMS consent data with any third party for their marketing purposes.

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• With your consent — for example, when referring providers share patient information with us
• Service providers — vendors who assist us in operating our practice (e.g., practice management software, scheduling platforms), who are contractually obligated to protect your data
• Legal compliance — when required by law, court order, or governmental authority
• HIPAA-covered disclosures — for treatment, payment, and healthcare operations as permitted under HIPAA

We do not transfer personal data internationally.

Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our practice complies with the Health Insurance Portability and Accountability Act (HIPAA).

While we take data security seriously, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of information transmitted to our website.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information (subject to legal retention requirements)
• The right to opt out of SMS communications at any time by replying STOP
• The right to file a complaint with a supervisory authority

To exercise any of these rights, please contact us at [email protected] or call (212) 308-1004.

Cookies & Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site usage. You can control cookie settings through your browser preferences. We may also use Google Analytics to understand how visitors interact with our site — this data is aggregated and does not personally identify you.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Key Smile Orthodontics
220 Madison Ave, Suite A, New York, NY 10016
(212) 308-1004
[email protected]